A business website is an awesome and powerful thing, but it will take a lot of time and effort to get results. So, if you want your website to have splendid results and help you to grow your business, then you need to set it up. So, in order to earn more traffic and to drive more conversions, here are some of the tips with the help of which you can grow your business read more about High Converting Website Design –
Get your website indexed quickly
Google index your website when it gets around it. As there are 1.7 billion websites on the internet. So in order to index each website, Google bots have their spidery little hands full, crawling all of those sites for changes and new content.
But, if you want to speed up your indexing process, then you need to connect your website with the Google Search Console and can use the URL inspection tool. In order to use the “URL inspection tool”, you simply need to choose the URL inspection from the left menu and have to add the URL of your website. If it says that “URL is not on Google”, then you need to click the “request indexing” so as to get your website indexed quickly.
Focus on the user experience
It does not matter that whether you have awesome content or did a great job of content optimization if your website feels like a pit of despair. If you want your website to help you in growing your Web Design Agency in New York, then it has to be easy to use. You often see many websites bogged down the way with too much text, too many menus (or the menus with too many options), heavy images that cause slow page load and unclear navigation.
In order to make your website easy to use, you need to think about what your customer needs to do when they arrive at your website and then provide the easiest, most obvious path to that goal. The easier it is to use your website, the more likely a person is to convert into your loyal audience.
User experience also impacts your search position, including factors such as mobile friendliness, page speed, and on-site user behavior. That is why it is a good idea for anyone who touches your company’s website content or makes website decisions to learn more about the importance of user experience design while designing a website. get High Converting Website Design at 3dfuzion.
Increase website traffic
More visitors to your website mean more potential leads or sales. So in order to earn those website visits and to increase the traffic through each channel, you need to do these things –
Organic Search
Search traffic is often the slowest and most challenging channel to increase your site traffic, due to the complexity of the search engine algorithms. Typically it is among one of the highest converting, making it the ideal foundation of the “free” traffic for any business website. So in order to accelerate your organic search and to have traffic on your website you need to follow these basic strategies –
- Read up on Google’s 200+ ranking factors.
- Regularly publish high-quality content on topics that have your audience searches.
- Keep your website secure, up-to-date, and free from any technical errors.
- Make sure that your website has a smooth user experience that is optimal on any mobile device.
- Study your competitor’s website and use their strategies to outrank them.
Social Media
Social media is a great way not only to boost your website traffic but also to expand your audience and connect with potential and existing customers. People search for various social media platforms to share information about their businesses and to have a social presence that drives people to your website. In order to search for the best social media platform, you need to follow these points –
. Research for the best social media platforms for your business and focus on doing well on that, rather than trying to use all of them.
- Link your social channels to your website footer and to your contact page.
- Offer one-click social sharing links beside or within the blog posts or case studies.
- Share the unique content for each social media channel, with a platform-appropriate tone and hashtags.
- Respond to the comments and messages and encourage reviews from happy clients.
- Share some positive social media comments and reviews on your website and social media channels.
Email can be the most time-consuming for any new business, but it often has the highest conversion rate in comparison to any traffic source. So, in order to have a high conversion rate with email and to drive more traffic, you need to follow these points –
- Use an enticing sign-up form on your website to easily gather the contact info.
- Create some extra-special gated content, which can be unlocked in exchange for any contact details.
- Make sure that all of your email content is on-brand and consistent with your website and social media presence, from subject lines to design and imagery.
- If you have the time and budget for more advanced email software, then focus on strong audience segmentation so that contacts receive the targeted content.
- Increase website conversions
In order to increase the website conversions, you first need to identify what equates to a conversion – usually, it is viewing certain content, taking certain actions, or providing contact details through a form. So, in order to have a conversion, you first have to configure a conversion tracking system, such as Google Tag Manager and Google Analytics goals and events, so as to log conversions and user paths. Install a heatmap tool such as Hotjar on the key pages, so that you can identify both the strong conversion content and barriers to conversions. High Converting Website Design is very helpful.
- Unify your marketing channels
The other cool thing a business website can do is to unify your marketing channels. Whether you use content marketing, email marketing, social campaigns, Google Ads, influencer marketing, or a combination of many elements – your website is the ultimate destination. In order to unify your marketing channels, you need to follow these steps such as –
- Use your website to create and house helpful content that would interest your audience and help you to increase your traffic on your website.
- Configure UTM tagging so as to track all the Ads campaigns that are not automatically tracked in Google Analytics.
- Create custom landing pages for some of the important Ads campaigns or use some of the regular pages on your website. Make ensure that it has a concise copy and a clear CTA.contact us to know more about High Converting Website Design.
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