Navigation on a website is achieved by the collection of the links that form the website navigation menu or website navigation bar so to increase the user experience of the website. This navigation menu or bar is usually a collection of links that you can see placed vertically on the left or horizontally near the top of the webpage and sometimes on the footer of the webpage. An organized and easy-to-follow navigation menu or bar for a website is very beneficial and important for the overall user experience. On the other hand, visiting a disorganized navigation menu is like driving somewhere with hazy directions. So here are some of the reasons why you should need to care about the website navigation design and how to achieve effective navigation –
- Increased visit duration
An easily navigable website may increase the time a visitor or customer remains on your website which increases the chances of them converting into leads or customers. When a visitor lands on your website, they will have a specific need. For example, they will be looking for some particular service or product on your website. But, if your navigation fails to show a clear next step for the visitor they will likely leave your website and look for another website that fulfills their needs.
Large websites that have hundreds of web pages require an excellent navigation bar to avoid people getting lost or frustrated. The main menu on your website should be clearly labeled for your ideal persona. While designing navigation for your website, you need to make sure that your menu is easy to read and the drop-down menus work successfully.
- Reduce bounce rate
Having an excellent website navigation design can help you to reduce the bounce rate on your website. If an online visitor lands on your website and is confused by what to do next, then they will likely bounce. If your website navigation sends them to the wrong webpage, they will get frustrated and will likely bounce.
So, your bounce rate is very important for your website rankings too. In the eyes of Google, having a high bounce rate is the sign of an unhelpful website so you could lose your valuable keyword rankings and can have a bad impact on your SEO too. So, a helpful organized bar can help the visitors to find where to go next and can also reduce the chances of people bouncing.
- Serial position effect
There is a psychological concept known as the Serial Position Effect, which describes how a person tends to pay more attention to and retain information to the things that appear at the beginning and at the end of the website webpage. This means that people pay less attention to the body portion of a webpage. Since the navigation information is usually at the top and sometimes at the bottom of the webpage, so it is very important to insert the important links and information in these sections for a higher engagement rate.
- Users will be more responsive to the call to actions
Websites that have helpful and easy navigation make life easier for their online visitors. Like every time they visit your website, visitors will build a relationship with your website and your brand which may increase the CTAs of your website.
- Improve conversions on your website
The navigation design of your website can greatly enhance the conversion rate of your website. As, if your website is confusing, frustrating, and fails to fulfill all the needs of your website visitors, then you would not be able to achieve continual conversions. So, at the center of planning your website design and your website navigation, you need to think about the needs and wants of your target customer so as to improve the conversion.
Recent studies have revealed that millennials prefer experience over ownership. This may suggest that they may enjoy websites that have incredible navigational experiences.
- Overall design
Since the navigation bars are most often placed horizontally at the top of the website or are placed vertically on the left of the website, so it is important to be consistent with these placements. The navigation bar that is placed in the middle of the website webpage is non-standard and is difficult to locate by the visitors. So, the standardized, organized and uncluttered website navigation design increases the overall aesthetic appeal of a website design.
So, it is very important to have an excellent website navigation design so as to map for your online visitors. As, if they get lost or confused then they will never make it to the endpoint of what you want them to do. So, good navigation is a useful strategy so as to boost the website design and page visits.
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