Responsive web design simply means a website that has been created so that all of the content, images, and structure of the website remain the same on each of the device screens. For example, when a user accesses a website on the desktop, they are getting the full view of the website. But when the same user tries to visit that website from their smartphone or tablet, the website will get retract to fit on the smaller screen.
With a responsive website design in New York, you do not have to worry about having different websites for various devices or making sure that your website runs properly on a mobile device. Some of the most important reasons why you need to switch to the responsive website design for your business website are –
- Mobile usage is increasing
As you take a step into the outside world, you will see that a lot of people are on their mobile devices. It seems that everyone is attached at the hip with their smartphones. However, there are many businesses that have not yet picked up on this trend and are missing out on making the experience easier for their users.
- Recommended by Google
Google claims that they prefer responsive web design as the recommended mobile configuration. For starters, it is more efficient for Google to crawl the website and then index and organize all the content that is online. If there is one website and URL, then it will be much easier for the user to share, engage and interact with the content on that website as compared to the website that has different pages for the mobile and desktop users.
- Increase conversion rates
Besides all of the search engine benefits and making users happy, a responsive web design has the ability to increase those coveted conversion rates from all of the mobile users in the world? As, if a website is not functioning properly on a mobile or tablet device, then the user will be unable to convert a conversion.
- No duplicate content
When you have two versions of your websites, then you will be essentially constantly creating duplicate content. This may result in both versions of your website having a lower search engine ranking since search engines won’t know which content is relevant. For both the versions of your website to rank well on the search engine result pages, you would need to have two different SEO strategies and campaigns which would require some additional time and finance. So in contrast to this, if you create a responsive website then you will have avoided all of this headache and additional expenditure.
- More social media engagements or sharing
A responsive web design can also lead to an increase in the number of social media shares or engagements of your website content. When your website is responsive and has some responsive social media share buttons, then it will make it easy for the website visitors to share embedded links even on the smaller device screen. Moreover, social media shares mean exposure to new audiences which in turn leads to increased website traffic and more conversion rates. Moreover, search engines will notice increased search engine demand and engagement of your website and can also improve your search engine ranking.
- Stay ahead of the competition
In this competitive business world, you need to stay ahead of the competition. So, if more and more users are using their mobile phone devices so as to search for and to make purchases online, then you have to cater to the audience by using a mobile-friendly website. Some of your competitors may not be making use of responsive web designs, which means that they are losing out on some of their potential customers. So, that is where you can stay ahead and can take those customers away or at least complete with those who have already implemented the responsive websites.
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