There is no denying that the world is going through a tough time due to the Covid-19 pandemic. This tough time has drastically changed people’s lives and habits. The only way to connect with the world in this Covid-19 pandemic is through our digital devices and through various social media platforms. As a consequence of this, the time people spend on the Internet has risen since the beginning of the lockdown. Media consumption and the types of digital content that users choose to vary according to their generation to which they belong. For example, Generation Z and Millennials are more likely to prefer online videos and streaming services, while Generation X and Baby Boomers prefer traditional media such as television. So as to know what to post on social media during lockdowns here are some of the tips that one needs to follow keep reading to know more about Social Media during Lockdown –
Adopt a coherent tone of voice (Tov)
The first thing that needs to be considered in this is the tone of voice used in your social media communication. Whether the tone of voice used on the various social media communication is consistent or not with the current crisis. For example, the brands that tend to use an ironic tone of voice might want to switch to a more serious type of communication. Indeed, 57% of peoples surveyed request to avoid commercial campaigns that are too cheerful or that have a humoristic tone. Even though some brands should not sound too humorous regarding the current situation, it does not mean that their way of communication via social media should be too serious or dramatic either. Furthermore, you need to keep in mind that the situation is continuously evolving. For this reason, you should always keep yourself up to date and adopt a tone of voice that is consistent with the always-changing situations.
- Use of the Social Media Communication as an Educational Channel
People have been using social media platforms to communicate about their brands among various peoples. With the help of this, your brand should aim to communicate with the audience by providing updates and information about the current situation. In this way, it will be possible to inform the community with the pertinent content which is coherent to the context in this pandemic situation. Managing your digital communications as an educational channel for the community could be an effective strategy for your brand.
- Exploit Real-Time Marketing
Real-time marketing is the ability to create content exploiting the trends of the moment. This is one of the successful strategies for your social media communication and for your marketing strategy. One thing that you need to remember is to keep a coherent and sensitive tone of voice or else you could risk ruining your brand image with an own goal and the reputation of your business would be really hard to recover.
Use Creativity
Among various communication strategies, creativity represents one of the most powerful weapons of social media. Due to the Covid-19 outbreak, many of the peoples stay home, due to which time spent on the various social media during the lockdown has increased. Spending more time online, people are exposed to more brands and commercial Ads campaigns. This is the reason why you should rely on creativity so as to emerge from the competition.
Some brands, such as the travel industry, have been heavily affected due to this Covid-19 outbreak. As a consequence of this, they found themselves forced to reinvent their communication strategies in order to adjust to this current situation.
- Focus your attention on the Digital World
If your business is closed due to Covid-19, you could reinvent yourself and start working online. As the e-commerce industry is experiencing positive growth. For this reason, if you own an e-commerce business, then this is the right moment to remind your community about your brand and push them to use it. contact us to know me about Social Media during Lockdown.
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