The ongoing Covid-19 pandemic has upended how the digital marketing companies in New York operate. It is seen that most of the products and services have moved online and many of the employees will continue to work remotely or in a hybrid setting for much of next year. Months of varied customer responses due to Covid-19 have given us some insights into the marketing trends that are working in this new normal and what you can expect in 2021. If you do not know where to start, here are some of the industry trends that might prove the best bang for your business’s marketing buck –
- Social Media to engage and retain
Many organizations have dedicated more of their resources to social media marketing in 2021. Due to this Covid-19 pandemic, marketers are increasingly making customer retention a priority and this will continue well in 2021. The Covid-19 pandemic has dramatically increased the amount of time people spend online which includes how they research different products, brands, and organizations.
This consumer shift creates new opportunities for marketers to increase their reach with new audiences and re-engage with long-time customer retention. With a only few hundred dollars a month, a good social media marketer can develop a content plan, make regular posts, monitor and drive customer responses and can attract new business. If the small business has been putting off adding social media services to your marketing mix, then now is the time to do this. Read to know more about Digital Marketing trends.
- Google Listings and Local SEO
If you own a small business, then the most important thing that you can do is to ensure your local listings are verified and kept current on various search engine platforms. As most of the B2C businesses draw their customers primarily on a local level, the Google My Business listing provides valuable information about your hours, services, and geographical location. So, keeping your listings updated allows your customers to know of any changes in your hours, promotions, blogs, or any other information you would like to convey to them. contact us to know more about Digital Marketing trends.
- Improved Communication of Availability
According to McKinsey, the availability of the products and services is one of the reasons why the customers are switching their brand allegiance online. The most obvious solution for this is to increase the days of the inventory on-hand of products or the availability of the time slots for the different services. You need to get creative. For example – With the more peoples working for homes and many kids learning remotely, most of the physicians and dental offices with whom they work have reallocated their staff toward more daytime slots, fewer to the nightspots, and some to weekend hours.
If adjusting stock levels or servicing hours is a challenge, then timely communication becomes paramount. You need to be clear about what you can and what you can’t and set reasonable expectations. For high-volume items, you need to consider placing a banner on your website so as to indicate when key products will be in stock. If you are not collecting the customer contact information, then this is the perfect time to create a subscriber list so that you can be proactive by notifying your customers of the availability of the changes with an automated text or email. we have the best digital marketing trends for you.
- Automated Bidding in Google Ads
Speaking of the automated bidding in Google Ads – Marketers constantly tweak and adjust the campaigns, keywords, and bids so as to get the most for your advertising dollars. Automated bidding, allows Google to automate prior moves to adjust your bid in real-time.
- The Power of Voice Search
As the power of the voice search is not currently part of the Google search algorithm, however, it is still dictating in its current search result. Voice search queries often yield different search results than if the user had typed in a text-based search.
According to the experts in voice search, content must be specifically optimized for voice. The content needs to be more direct and conversational so that it nay accurately sync with the various search queries. This will help you to boost traffic to the website by staying relevant and more visible to consumers.
- More Interactive Content
Adding interactive elements to your website or social media is a great way to provide value to the visitors and to get them to engage with your business brand and learn more about them. For example, if you are a realtor and add a simple but effective mortgage calculator to your website then you are offering value to your visitors while also learning more about them based on the data they entered into the calculator. This info, in turn, can help you to refine your personas and offer-targeting.
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