Beautiful web design is not only identified by graphic design masterpieces to showcase the designer’s skills. Noticeable CTA, respecting visitor’s patience, engaging layouts are part of the key strategies of website designing which help you to boost conversion rate. As websites are the showcase of all the information such as products, services, awards, portfolio or other things which you can think about. A high converting website is the ultimate key to the success of the business. Some of the key points that will help you to boost the conversion rate of the website are –
Have a clear value proposition
When someone lands on your website they immediately want to know what the website is all about. Even, if someone willingly clicks on the website from a search result, and has a good idea of what you have to offer them, they want to be reassured once they get there.
As the competition in the e-commerce world is too high that you need to come up with a strong value proposition that people can relate to when they visit your website. For example, Uber does a great job of using a catchy value proposition that lets potential customers know what the business is all about.
Follow the rule of thirds
According to the search of many marketers, the well-known design trick photographers use works well for websites. In short, Rule of Third claims that you should break your images into thirds so that you have 9 equal parts. In the grid that you have formed now, you should focus your website’s main points of interest on the intersections created in the middle of the image. On this point, people have to focus most of their attention. These intersections are the best places to grab your website visitor’s attention and get them to convert.
Avoid distraction
You need to keep your web page focused on the particular object. Try to avoid those elements that can take away the user’s attention and highlight the influencing factors for the conversions.
Easy to use the navigation
You need to keep the hierarchy clear and precise. You need to ensure that visitors can easily get what they are looking for. Adding a navigation bar with clear and concise categories on the top of the webpage will provide ease to the users.
Pay Attention to the color schemes
You need to keep the brand of your company unique to everyone else out there vying for your same target audience. The best way to do this is by utilizing the power of different color schemes. Researchers have done a lot of research on the psychology of color and how the specific color schemes can encourage people to take action, which is what you want to happen on your website. It is seen that certain color schemes improve –
- Readability
- Site Comprehension
- Learning ability
- Conversion Factors
When making your calls to action buttons stand out on your website, remember to use only one color scheme so as to not confuse the website visitors. You need to keep the color scheme consistent and need to maintain plenty of whitespaces so you do not overwhelm people’s senses and cause them to abandon your website.
SEO Friendly
With the help of Search Engine Optimization or SEO, you can easily rank your website in Google search. An SEO-friendly website plays a vital role to serve web pages as per user’s queries. With the help of SEO, you can easily boost up your website traffic.
Quality Score
The quality Score of the website is calculated by the relevance between the user queries and information given on your webpage. You need to increase the quality of the website by giving accurate information that can provide answers to the user’s queries.
Video Presentation
Video Presentation is a well-structured shortcut way to spread the information all together on the internet. It helps the users to avoid reading the long text of the website. Adding a video to the web page of the website makes it active and a worthy element of an effective landing page.
So, as per the above discussion, it must be clear that an authentic web design can make or break your conversion rate. Having a good web design does not mean giving it a pretty face, but adding the proper functionality is the key. An aesthetically pleasing website is advantageous for attaining huge web traffic. It is always suggested to make your web pages of the website familiar so that visitors can relate to it. So following this fundamental principle for web design is the right path to deliver a successful website. contact us to know more about Boost Conversion Rate.
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